Online stock brokers usually have pretty dull commercials but there is one company that has chosen to make their pitch a bit more interesting - E*Trade.

I don't have any statistics to be able to tell you how well these ads work but E*Trade has gone exclusively with these baby commercials since their debut during the 2008 Super Bowl. To me that surely means they must be working and I'll tell you why I think they do:

1) First of, all they are lighthearted, funny, and cute. You can't go wrong with that.
2) They make saving and investing look fun as the E*Trade baby is always upbeat and totally into his portfolio.
3) These commercials take the fear out of investing. If that baby can do it then so can you.
4) That baby and his friends are cool, hip, or whatever current day term you want to use. That makes the commercials cool and also makes E*Trade cool.

In reality, investing is a boring subject but these advertisements make it sound fun. Fast Company writes that in response to that first Super Bowl ad, E*Trade had more sign ups the next day than in any day prior in their history. These TV spots are memorable and that is good for the brand as long as people remember what the ads are selling.

E*Trade was one of the pioneers of online stock trading and they also have the most recognizable commercials on television. They also have a great trading platform which I use. Here is a video showing many of the E*Trade baby commercials that have become so popular.

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